Create the value beyond AUDIENCES
Founded in Madrid in 2022 by Marc Márquez, Jaime Martínez Recasens and Alex Márquez, Vertical is a management agency that gives the tools to athletes and creators to generate value beyond the audiences, building relevance on a global scale.
Thanks to the team’s extensive experience in the world of sports and sponsorship, we seek creative solutions to the needs of brands.
Marc Márquez Alentà
Founder
Born on February 17, 1993 in Cervera (Lérida), he is the youngest rider to win a MotoGP championship. His track record leaves no one indifferent, he has won a total of eight world championships, six in MotoGP, one in Moto2 and another in Moto3.
After 15 years in the motorbike world championship, Marc decided to change his agent and found Vertical, his first business project, together with his new manager, Jaime Martínez Recasens.
Jaime Martínez Recasens
CEO & Founder
Commonly known as Jimmy, he was born back in 1988, into a family of Catalan businessmen, being the great-grandson of Francesc Recasens i Mercadé, founder of CEPSA and Banco Exterior de España.
Jimmy’s affinity in to sports, started from an early age. Wakeboarding came to his life after an accident in 2003 while training in Spain speedway. It was then, meantime he was studying Business Administration, when his passion overturned to the water. He got qualified TOP 10 in Europe and TOP 15 in the World Championships.
He joined Red Bull Spain in 2011 to manage the athlete’s portfolio, and couple years later, he took the role of Head of Motorsports Marketing, managing with his team, all motorsports athletes and events.
Alex Márquez Alentà
Founder
Born on April 23, 1996 in Cervera (Lérida), Alex Márquez has lived surrounded by motorcycles from day one and soon found himself fascinated by everything related to the world of two wheels. As a child he said he wanted to be his brother Marc’s mechanic, but it didn’t take him long to realize that he also wanted to grab the handlebars and squeeze the throttle to the maximum.