Jaime Martínez Recasens
Founder of Company
Head of Motorsports Marketing, managing with his team, all motorsports’ athletes and events.
Commonly known to his friends and family as Jimmy, he was born back in 1988, into a family of Catalan businessmen, being the great-grandson of Francesc Recasens i Mercadé, founder of CEPSA and Banco Exterior de España.
Jimmy’s affinity into sports, started from an early age. Spending summers and most weekends at Lake San Juan (Madrid), made it possible to practice water ski and motorbikes at the age of 3 years old. As he grew up, during the following years, he started to compete in speed motorbikes, doing some amateur races.
Wakeboarding came to his life after an accident in 2003 while training in Albacete (Spain) speedway. It was then, meantime he was studying Business Administration at UNED university, when his passion overturned to the water. On the following years he won 4 National Championships, and he got qualified TOP 10 in Europe and TOP 15 in the World Championships.
In 2011, during a sponsorship negotiation for his wakeboarding career with Red Bull, they offered him to work in the company managing the athlete’s portfolio, and couple years later, he took the role of Head of Motorsports Marketing, managing with his team, all motorsports’ athletes and events.
After 12 years working for Red Bull, having identify how the sports industry has change with on demand platforms, and the new way of entertainment, he decides together with one of the biggest athletes of all times, Marc Marquez, and his brother Alex Marquez to create a new management company covering all vertical’s: management, communication, partnerships, legal and finance.